Parklife will welcome Manchester’s only alcohol free bar Love From for the first time, it has been announced.
Love From’s debut at the festival marks the first time a no-alcohol bar has appeared at the festival.
Based in the city centre Kampus neighbourhood, Love From has developed a huge following since opening in January, building an alcohol-free community combining forward-thinking drinks and events.
Predominantly a younger crowd at the festival, it is hoped that the importance of the Love From messaging will break boundaries around drinking culture.
To celebrate the announcement, Love From has collaborated with Parklife to give away two VIP weekend tickets to the festival via their Instagram, taking place at Heaton Park on Saturday 8 and Sunday 9 June.
Love From founder Karl Considine said: “Personally this is a real pinch me moment for a few reasons, even though I don’t drink I love house music, and I am excited to be able to bring my business to Parklife.
“It is wild to me that Love From is only a few months old and here we are working with one of the biggest festivals not just in the UK, but in Europe.”
Sacha Lord, founder of Parklife festival and Night Time Economy Advisor for Greater Manchester, added: “We’re really excited to be bringing Love From to Parklife festival this Summer.
“Working with local brands is always exciting, but specifically working with Love From as a result of the impact they are having in the alcohol-free space is a really important part of running an inclusive festival.”
This year’s Parklife will feature sets from the likes of Disclosure, Doja Cat, J Hus, Kaytranada, Peggy Gou and Anne-Marie.
