As it steps into a new phase of expansion to meet rapidly growing demand, Salford-based brewery SEVEN BRO7HERS BREWING CO, is launching a crowdfunding campaign to raise £500,000. This significant step will allow the brewery to build a new ‘forever home’ as part of a broader plan to scale up production and create a permanent brewing and distilling space.
The proceeds from this crowdfund will facilitate “near-term” production investment, upgrade the canning line, and add new tanks to meet the brand’s swelling production demands from major retailers, including ASDA and ALDI. Furthermore, this enhancement will support its ability to satisfy new craft beer arena contracts and tenders.
The expansion plans extend beyond immediate production, as SEVEN BRO7HERS aims to build their ‘forever home’ by 2026. The envisaged state-of-the-art location will house a brewery, a custom-made distillery, and operations facilities, as well as an onsite taproom and restaurant.
Keith McAvoy, CEO of SEVEN BRO7HERS, acknowledges the grand scale of the plan: “We don’t expect this funding round to finance all our ambitious plans, but this round will lay the groundwork. It will allow us to staff and resource the right team to make this dream a reality.”
Anticipating the brand’s future, McAvoy aspires to operationalise the new venue by 2026 and predicts that the new premises could bolster group revenue to exceed £30m before 2030. With the current valuation of £12m, the company aims to raise £500,000 through crowdfunding, marking a 50% increase from its 2020 round.
Commenting on the need for expansion, McAvoy shared, “We have operated in the same brewery since 2017, we are now nearing operational capacity. We have two investment scenarios available to us; one is an overhaul and increase of capacity within our current premises, the second is to invest in a new destination brewery in Manchester, suitable for growth over the next 20 years.”
SEVEN BRO7HERS’ expansion isn’t just about their home base, though. They’re also looking towards establishing a broader presence across northern cities such as Sheffield, Leeds, Nottingham, and York, as well as venturing further south into Birmingham and London.
Founded in 2014 by the McAvoy brothers—Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg—the brewery has come a long way from its humble beginnings inspired by their dad’s home-brewing experiments in their cellar. Through careful utilisation of their funds from previous crowdfunding, they have generated cumulative revenues of over £14m from a total investment, including founder funding, of £1.3m.
Currently, the brewery operates four successful beer houses and a taproom across Salford, Manchester, and Liverpool, along with a recent summer pop-up in Manchester City Centre’s ‘Kampus’ residential complex. Additionally, they maintain a partnership bar at Manchester Airports new T2 Departure Lounge, operated by HMS Host International.
The exciting developments don’t stop here, though. In collaboration with SIS4ERS DISTILLERY, SEVEN BRO7HERS plans to launch a new brand “ELEVEN CENTRAL” this summer, expanding their product portfolio with a new range of spirits.
Generous ‘investor rewards’ are on offer for those who choose to back the crowdfunding initiative. A £25 investment earns you a free pint at one of the SEVEN BRO7HERS beer houses, and an investment of £100 gets you a dinner as a thank you. Greater perks come with larger investments. A £250 investment will earn you a 5% discount card for the webshop and bars, and a £1,000 investment increases the discount to 10%. For those backing the initiative with over £10,000, SEVEN BRO7HERS is offering a monthly case of beers for 12 months in addition to the discount benefits.
As the crowdfunding launch aligns with the company’s ambitious vision, it remains to be seen how this investment will transform SEVEN BRO7HERS and impact the broader beer landscape in the UK. As the brand gears up to achieve new heights, beer enthusiasts and supporters can share in their journey by contributing to the crowdfunding campaign at https://www.crowdcube.com/early-access/seven-bro7hers.
