Manchester — so much to answer for, as they say. A city that’s given its fair share of ‘stuff’ to the world, from a blueprint for urban industrialisation to the radical politics that emerged from the horrors of working class life thereafter, and a platform for the suffragette movement. Culturally, our hometown is just as much of a powerhouse, giving rise to a number of ‘sounds’ and ‘looks’, partly driven by its burgeoning independent fashion scene. Founded in 2009, Pretty Green reflects the close relationship between that local sense of style and rock & roll spirit.
Established by Oasis icon-turned Beady Eye-type-then-soloist Liam Gallagher, the brand is all about taking the best of British street style and applying some stunning finesse. Named after a track by another legendary band, The Jam, the collections on sale are rooted in timelessness and an understated cool, but with a modern twist. Meanwhile, staples of the North West dress code — parkas, bucket hats, Paisley cotton — make this an essential place to shop before heading off to a festival or gig. That said, these are garments you can definitely wear anywhere, for any occasion.
So think sharp lines on checked overhead jackets cut to a flattering fit, or casual t-shirts that combine minimalism with subtle detailing. Alternatively, opt for large, eye-catching prints celebrating youth, energy, music and rebellion. Or the stunning simplicity of a heavy duty over shirt. Relocating to a bigger shop on one of Manchester’s most famous shopping strips, King Street, in 2021, shows how successful the brand now is, both at home and internationally. Meanwhile, in-store happenings really emphasise the identity — from Glen Matlock of Sex Pistols and Steve Diggle of Buzzcocks, to Miles Kane, DMA’S, and The Lathums, Kodak moments have come thick and fast since the first raincoats went on sale, building an inimitable legacy.